PHOENIX
TECHNOLOGIES
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Basic
Layouts This page presents the basic web page layouts most commonly used. Pages generally consist of a header, a navigation menu, the body section and a footer (optional). These sections may be separated by either visible or invisible borders. I've found that certain page designs work better in search engine rankings because they will first scan the header, then the left middle column, then the right middle column, then drop down from there - in this case to the footer column. When a search engine scans the index page, it will only scan the gray part. Each white area is a separate page and is scanned separately by the search engines, using the same procedure. Many web designers use "frames", which search engines don't particularly like. I use a proprietary technique that accomplishes the same thing, but which the search engines do like. You'll see blocks that are shaded with either white or gray. The gray blocks are all part of the same page, or index page (index.htm), while the white blocks are part of a separate page that appears within the index page. The default page (with white blocks) is called index-2.htm. We'll call them the content pages, since all pages called by links in the gray block will appear in this space. Content pages may be signed as a single page or, in cases where there are multiple sections which each call up multiple pages, you may want to have the main content page of each section reside inside its own folder, where it, too, will be called the index page and will call up the content pages only within that section. In the diagrams below, the submenu or ad pages would then be part of the index page of that particular section. There is considerable flexibility here. Personally, I recommend either layout #1 or #2, because of the way search engines treat layouts. Because most people are right-handed, Layout #2 is more user-friendly; they have their mouse at the right of the screen for scrolling up and down and so the menu is easier to access without having to scroll the mouse across to the left side to reach the menu.
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