2533 Webb Hollow Road
Williamsport, TN 38487
931-583-2509

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Web Site Design

ANOTHER HAPPY CUSTOMER!
Energy Masters of Nashville

If you simply want the best web design in Nashville,
at the best price -
then you've come to the right place!

Our work speaks for itself.
You're looking at it now.

For three consecutive years, we have won the Golden Web Award.
This isn't just any Billy Bob Joe's Site of the Minute award.
It's made by the world's first class website creators,
members of the International Association of Webmasters and Designers.
This year we shared the award with Nissan, for example.

We designed TennTimes - the News from the ground up
... at a fraction of its previous cost!

A good website doesn't need to be expensive.
Or complicated.
Or flashy.
Or bulky.

Simple is elegant.
And affordable!

Find out today how a website
really can enhance your business!
We not only design it, we maintain it.
We handle EVERYTHING complicated
so you don't have to.

What you get with our services

On each of your web pages, you may have up to three photos, in addition to any necessary navigation buttons. (Many companies charge extra for this).

Many web design companies offer you a “cookie cutter” design, which means all their web sites look pretty much the same, e.g. CitySearch. We offer individualized design so that your web site stands out from the competition.

Your pages are designed in Microsoft Front Page, one of the most sophisticated design programs currently on the market. We also have extensive capability for the scanning and enhancing of artwork and component design, including animated banners, if appropriate to your needs.

We offer as little or as much as you want. Most business owners don’t have the time to keep up with designing and maintaining their website, finding their time better used in the things they know best about their business. Many customers who have chosen to “go it alone” tend to neglect their website for lack of time and expertise; those websites either decline or eventually disappear, leaving disappointing results.

We provide the appropriate search engine registration to bring you more traffic. Many companies will promise to register you on up to 3,000 or more search engines, but the reality is – few people use, or even know about, any but the top 10-12 search engines. All the others are a waste of your time and money.

It is important to measure your results. Simple “hit counters” on a web page are a poor indicator, for several reasons. For that reason, we recommend an independent traffic monitoring service as HitBoxCentral, which can offer you a free traffic monitor service (with their ad on your site), or a low-cost paid version that is ad-free. This offers far better and more extensive monitoring ability than any simple “hit counter.”

We offer suggestions (at no extra cost, as many others will charge) to help coordinate your website with your other advertising or marketing approaches. Remember – your website is no more than one tool out of many in your toolbox, and it needs to work in coordination with the others. A website alone will not increase sales.

Some useful tips before you start

The collapse of the dot-com bubble in 2001 contains some very valuable lessons. When the automobile was invented, many of those who invested time and money in the “first wave” lost their shirts. It wasn’t until the second phase that people like Henry Ford took advantage of the hard lessons learned before him; those people prospered.

The main lessons from last year’s dot-com collapse are that (a) you have to have a practical plan, and (b) those businesses which already have a real, physical “bricks and mortar” presence still have the advantage over businesses that exist in cyberspace only.

As you create your presence on the Internet, plan ahead what goals you want to accomplish, how you want to use it, how it will supplement your existing marketing and advertising efforts. It is no more a replacement for what you are already doing than the fax is a replacement for the telephone.

For many businesses, the most successful approach is to start out using their web site as a way to better serve existing customers. From there, it’s easier to expand your outreach to new customers. A web site alone will not bring you thousands of new customers. Anyone who tells you it will is simply trying to get your money through false pretenses.

Integrate your web site into every bit of advertising you do now – Yellow Page advertising, newspaper/radio/TV ads, business cards, brochures, billing statements, newsletters, letterheads, etc. Your web site address and e-mail address should be present on every piece of printed material that goes out to the public, just as you would your phone number.

Keep your web site simple and user-friendly. This means your pages must load quickly, so avoid Flash features, music, animations, etc. If your page doesn’t load within a matter of seconds, most visitors will give up and go elsewhere. If it doesn’t meet the goal of providing better service or more sales, it isn’t needed.

Select color schemes that match those you already use (to present a more consistent public image) or to convey the image you wish to present: formal, informal, humorous, etc.

Stress your “real world” presence. A good way to do this is to give your web site a personality with photos of your staff, founder, service people, etc. – the faces that your customers either already know or will meet.

Make your web site more than just an online commercial. Provide useful, valuable content specific to your industry or business. For example, if you sell quality furniture, provide online tips and hints on how your customers can preserve the beauty of their furniture, make simple repairs to scratches, stains, etc. Educate your customers and establish yourself as an authority on the products or services you sell.

Don’t let your web site become stale. Regularly refresh it with new material (such as the tips and hints mentioned in the paragraph above). That keeps people coming back.

Our rates

Because most of our investment in time and money goes into the initial design of your website, we have two price lists – one for those who want the “bare bones” package which you will monitor and maintain yourself (HTML coding expertise required for any later changes), and one for the “turn-key” package which we monitor and maintain. The former is for those who are already proficient in web page maintenance; the latter provides considerable cost-savings over time. Because of the customized nature of our work, 50% of the initial design cost is payable in advance.  

We do not handle complicated e-commerce sites and extensive databases (SQL), but if you desire these features, we will find the best possible outsource at cost + 15% to handle our research and ongoing work with that provider to make sure it is properly integrated into your overall website structure and design.

Simple One-Page Website Only $25/year for hosting!*     This is an ideal solution for the Internet newcomer who feels they don't have much to say on a website, but still want an Internet presence. It provides you with an attractive one-page website offering the basic information, your email address and phone/address information.      Get your feet wet at minimal cost while you look at the extra benefits a more full-fledged website can bring to your business.   It's easy! Just select a customizable template, select your pictures or graphics and type in your information. We'll upload it all for you, and your done! You have an attractive web page, live and available for all to see on the World Wide Web. Choose from 6 professionally designed templates Customize with your graphics, including your logo Edit and update as needed FREE anti-spam email link with every account! To see a sample, click here! * Domain registration and design are extra.

“Bare-Bones” Package - $500

Consists of up to 10 web pages with up to three photos or pieces of art per page, along with any necessary navigation buttons; free registration for HitBoxCentral traffic monitoring; and free registration on the top 12 Internet search engines, as well as your choice of any of our 29 free extra features.

We provide no maintenance, no monitoring, and no ongoing consultation or other assistance. You are responsible for any domain registration and web hosting costs; we'll do the work to get you up online and running. Your web site is delivered to you on disc or CD, for you to do with as you choose, subject to the terms of this agreement.

Additional pages - $100 each
Revisions - $75 per page
Additional photos - $10 each for scanning

“Turn-Key” Package - $750 initial design
+ $75/month maintenance*

Consists of up to 15 web pages with all the features mentioned above, plus

-          a monthly monitor report providing you with information about how many page views, unique visitors, loyalty and circulation reports, most popular page reports, and site “stickiness” reports - your choice from up to 50 traffic statistics that are updated hourly

-          monthly changes in your web site content to keep it fresh and appealing to new and returning visitors

-          registration of your domain name at our cost (no mark-up), if desired

-          embedded e-mail forms which help you get feedback and inquiries from your customers

-          Web site hosting for as little as $12 a month with a 12-month contract. We select from one of several hosting companies to individualize your web capability to your needs (POP e-mail accounts, storage capacity, 24/7 technical support, etc.) These rates may change and are costs over which we have no control, but with a hosting contract your costs are generally locked in for a year.

-          ongoing assistance to help you coordinate your web site with your other promotional and marketing activities

-          preparation of a press release to announce your web site to community newspapers and other media in your market area

-          free registration with the top 25 search engines and/or directories appropriate to your business or organization

-          enhanced HTML coding to enable higher search engine rankings

-          free Business Service listing on TennTimes - the News, our award-winning flagship newspaper site

-          ongoing 24/7 technical assistance should your server go down

-          One-year contract required.

*This fee remains the same for up to 15 web site pages. Includes revisions and uploads to your site.

Additional pages - $100 each
Monthly Revisions – no extra charge
Additional photos - $7.50 each for scanning

Additional services available upon request, at extra charge.