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Website Planning Worksheet
RTF
File - MS
Word Document - All 5 Worksheets (31K ZIP
file)
All 5 Worksheets (92K Self-extracting .exe
file)
Phase 1 – Page Templates
The following sections are guides to help you consider what content you want in the different parts
of your website. Feel free to modify the questions and your information as necessary.
Step 1. Overview of site pages
The easiest way to begin planning for your website is to think of it as a brochure delivered electronically.
You can break this brochure down into sections by answering these basic questions.
Front page
What do you want to place on your front page that will immediately identify your business to your customers?
(Example: logo, company motto, specials…)
_____________________________________________
What do you want to put on your front page that will encourage visitors to view the rest of your site?
(Example: links to internal pages only, specials, highlights…)
_______________________________________________________________________
Internal pages
List all types of content that you may want on your site. Some examples are given, but feel free to use any
category listings that you like.
_____ About Us / Mission Statement
_____ Services / Products
_____ Location Maps
_____ Calendar
_____ Contact Information
_____ Newsletters
_____ Gallery of Photos
_____ Testimonials
_____ Links to other websites
_____ Other
_____________________________________________________________________
_____ Other
_____________________________________________________________________
_____ Other
_____________________________________________________________________
_____ Other
_____________________________________________________________________
By now you have a basic overview of the size and scope of your site.
Actual page content is covered in the Content Worksheet.
Step 2. Basic Site Layout
The type and amount of content on your site will help you determine the
best layout strategy for each page. The main consideration is to have
your site reflect your business type and be easy for visitors to
navigate. Keep in mind that some layouts offer a lot of flash and
glitz, but the glitz may prove worthless and so slow-loading that
visitors will leave if they are frustrated by unclear and inconsistent
navigation.
What overall layout would you like your site to have?
_____ All pages use basically same layout (recommended)
_____ Front page is unique and all internal pages use same layout
_____ All pages unique
_____
Other______________________________________________________________________
Step 3. Actual Page Layout
If you already have some page layout ideas, please use the following
space to jot them down. Consider the basic content you want on each
page. To help you determine what type of page layout is best for your
site, draw or type out the content on an actual piece of paper. This
will give you and idea of how much room you need on the page. Be sure
to include room for each part of the page like, the header and
navigation sections.
Front page
_______________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Internal pages
________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Other layout ideas
_________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
Step 4. Site Style
This section will help you give Phoenix Technologies an overview of how
you envision the basic look and feel of your site. Because aesthetics
vary, it is important that you give some thought as to what will most
appeal to your customers and will most easily integrate with any other
advertising media you already have.
Theme
In one word, describe how you want your site to look. (i.e. Elegant, High Tech, Artsy…)
________________________________________________________________________________
Logo
Do you have a logo? ____Yes ____No
If no, would you like Phoenix Technologies to create a custom logo for you? ____Yes ____No
_____ Company Logo on front page of site?
_____ Company Logo on all other site pages? If yes, _____ same size _____ smaller
_____ Other ideas _______________________________________________________________
Color Scheme
If your company already has a logo in use, you may want to incorporate its colors into your website.
Background color: ________________________________________________________________
Primary color for site:
_____________________________________________________________
Secondary color: _________________________________________________________________
Accent color, if any:
______________________________________________________________
Other color ideas:
________________________________________________________________
_______________________________________________________________________________
Step 5. Navigation
Making it easy for your customers to navigate your site is a hallmark
of Phoenix Technologies design. We offer multiple types of link
highlights to give your site flare while maintaining ease of use.
(Note: Links requiring custom graphics and/or JavaScript are offered as
sets for an additional cost.)
Please indicate which type of navigation you would like to have on your site.
_____ Text type with changing rollover color
_____ Graphic with text (i.e. buttons with words on them)
_____ Graphics with changing rollover highlight (i.e. changes color or indents, like button click)
_____ Other
____________________________________________________________________
_______________________________________________________________________________
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